CASL

Last Updated: June 10, 2025

1. Introduction

Bissbay adheres to Canada's Anti-Spam Legislation (CASL), which regulates Commercial Electronic Messages (CEMs) sent to Canadian recipients. This policy outlines our compliance with CASL's requirements for consent, identification, and unsubscribe mechanisms.

2. Scope and Definitions

2.1 What is a CEM?

A Commercial Electronic Message (CEM) is any electronic message (email, SMS, social media DM) that encourages commercial activity, including:

  • • Promotions or offers

  • • Business opportunities

  • • Advertising

2.2 Who Must Comply?

This policy applies to all Bissbay employees, contractors, and third-party vendors sending CEMs to:

  • • Canadian residents

  • • Devices located in Canada

3. Consent Requirements

3.1 Express Consent

Obtained through:

Unchecked checkboxes (e.g., "I agree to receive marketing emails")

Separate opt-ins for different message types:

Email newsletters

SMS promotions

3.2 Implied Consent

Applies when:

  • • Existing business relationship (e.g., purchase within last 2 years)

  • • Recipient's contact info is publicly available (B2B exemption)

For B2B communications, we may send CEMs without express consent if the recipient's contact information is publicly available and the message pertains to their professional role, unless they have indicated they do not wish to receive such messages.

Expiration: Implied consent expires after 24 months.

4. Message Requirements

All CEMs must include:

  1. 1. Clear sender identification (Bissbay's name/logo)

  2. 2. Contact information:

  3. 3. Unsubscribe mechanism:

    • • One-click link (no login required)

    • • Processed within 10 business days

5. Unsubscribe Process

Recipients may opt out via:

  • • Clicking "Unsubscribe" in any CEM

  • • Replying "STOP" to SMS

  • • Emailing

    dpo@bissbay.com

6. Policy Enforcement

6.1 Training

  • • Annual CASL training for marketing/sales teams

6.2 Violations

  • • First offense: Retraining

  • • Repeat offenses: Suspension of messaging privileges

7. Policy Updates

Material changes will be communicated via:

  • • Email notice (30 days prior)

  • • Website banner (60 days)

8. Contact

Questions? Email dpo@bissbay.com

Contact Email: compliance@bissbay.com

Office#602, Clover Hills Plaza, NIBM Rd, 411048, Pune, Maharashtra, India